As an agency copywriter, Joe found his way into voice acting through the backdoor — after having heard, “we liked the way you read it better,” one too many times. Over the past several decades his offbeat characters and youthful everyman announcer delivery have found their way into ads for Michelob Golden Light, McDonalds, Long John Silver’s, General Mills, Little Caesar’s, Hormel, Toro, H&R Block, Burger King, Pei Wei, Crystal Farms and dozens upon dozens of others.