Crapola — the cheeky cranberry-apple granola — needed two new product names. The company already had a patriotic-themed (and non-scatalogically named) Red White and Blueberry which ran into copyright issues, and was about to add a new, romantically-inspired chocolate raspberry flavor. Artwork had already been approved so my job was to arrive at two “poop jokes” – funny but not so gross as to be off-putting, that fit with each theme. (“I Doo” was a close runner-up.)